The Power of Nudge
For a host of reasons, many of us will live longer, in some cases much longer, lives than our ancestors. In many cases, it won’t just be longer lives, it will be healthier lives. Our DNA has a role in our longevity but our lifestyle – the set of decisions we make each and every day – has a more powerful impact. These choices include the friends we keep, the activities we engage in and the places we live. In other words, our choices have a direct impact on the shape and magnitude of what experts call our Longevity Bonus.
So how can we successfully design for longevity?
Behavioral economists have researched how and what habits or practices can help lead to better decisions. The allure is that a small change or impact at the individual level, if multiplied and scaled, can have a profound impact on society at large.
The most well known behavioral economists on “nudging” may be Richard Thaler and Cass Sunstein. In their best-selling book Nudge: Improving Decisions about Health, Wealth, and Happiness, they define ‘nudge’ as a gentle, not mandated, cue, push or other means to encourage a desired behavior.
Our kids’ school has been experimenting with nudging. Last year, as part of a student project, they replaced existing trashcans with three containers across three categories with supportive pictures: landfill, recyclables and compostables. The hope is that this signage would prompt people to think about the impact of their decisions. Indeed, it has led to an increase in recycling at the school.
An Example: Nudging to Greater Physical Well-Being
Earlier this year, I attended the Lake Nona Impact Forum which included a panel of the four most recent surgeon generals. Their collective advice for physical well-being: move. They advocate making sure that we make concerted efforts to move every day, multiple times a day.
I have been making a more intentional effort to be active in 2017 and I have been using the Oura ring to help. The Oura ring is like a fit bit for your finger and does a great job of measuring general activity and quality of sleep. It detects blood volume pulse, body temperature and general movement though sensors embedded in the ring. The Bluetooth integrated app uses an easy-to-understand graphical interface to display results on activity and sleep quality and offers specific feedback and, often for me, words of encouragement.
The Oura ring has provided helpful nudges to help me stay moving. It is part of a growing body of wearables that are making a difference in people’s health. In fact, there is some encouraging news about the role of apps along with follow up services to help manage chronic conditions and stay well.
Designing for Longevity at Smart Living 360
At our core at Smart Living 360, we design and operate innovative living environments to enhance well-being. In other words, we create “nudges” to help residents find greater purpose, social connection, physical well-being, financial well-being and engagement in their community.
In the physical domain, we create communal areas designed for supporting planned and spontaneous interactions. These activities may include resident-led reading groups and craft clubs, outside speakers, workshops and potluck dinners and socials in our catering kitchen and club room. A state-of-the art fitness center makes it easy for residents to stay active, even when the conditions are not particularly accommodating outside. A conference room with infrastructure to support telehealth allows for technology and services to help people stay healthy.
In the apartment home, contemporary design with elements of modern living, such as gourmet kitchens with custom cabinetry, stainless steel appliances and granite countertops, is coupled with universal design features, such as showers with benches, slip-resistant tiles and wider doorways, to accommodate the desires and needs for people of all ages. The ability to customize paint color, fixtures and technology options all add to the sense of creating home.
Nudging to better well-being also means creating a culture that engages and empowers people. With our Lifestyle Ambassador as the catalyst, we help connect people to each other – creating intergenerational relationships along the way, provide access to services on an a la carte basis and provide for greater simplicity in life, so residents can focus on what’s most important.
What Can We Do with this Longevity Bonus?
The Longevity Bonus is a gift of our modern times, but only if we pursue a lifestyle that nurtures this gift. Thankfully, tools to help us lead healthier lives are increasing, including in the realm of our living environments.
The next step is to make full use of these extra years of life. As we will explore in a future blog, the opportunity to live – what can be extra decades of life – can be an exciting but daunting task and requires as much creativity as it does careful planning.